Yvonne Apiyo Brändle-Amolo #fundie m.20min.ch

Original in German (see link), translated by SomeApe.

The movement against Cultural Appropriation is growing. Yvonne Apiyo Brändle-Amolo is part of it. She thinks it's an impudence when white designers put models in african clothing on the catwalk. The 41 year old Kenyan, who lives in Switzerland for 17 years now, is president of SP-Migrants Zurich. «We wear this clothing since centuries. Never did we get a compliment for it. But as soon as a white person lays their hands on it and sells it as their own newest creation, they get praised to heaven and make a lot of money with it.»

Brändle-Amolo also finds it disturbing when white people wear African hairstyles or play African music. «When we black people wear an Afrolook or Dreadlocks, the hairstyle is considered unkempt. But as soon as Kim Kardashian wears Cornrows, it's a huge trend», says the artist and intercultural mediator. White people would wear the hairstyle in a naive way, without even knowing what lays behind it: «Cornrows constituted maps and served the slaves as escape routes out of the plantations.»

Submitter's note:
This is Yvonne Brändle:
image
Yes, she's wearing Swiss traditional clothes (Tracht) and yodels.

22 comments

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