The main problem is that women are starting to value themselves based on advertising fed hypergamy and by the valuation scale that they use for men. For example an assertive, intelligent women with a successful career in her 30’s, thinks she is worth a man with slightly better traits at least. The problem is you don’t buy grain with grain, a man like that is looking for a hot feminine women in her 20’s and he has the values that she is looking for in exchange (this is a good deal).