In an age of militant “social justice” activism, you can engage in a sort of protest simply by keeping your mouth shut, resisting the temptation to comment on the Left’s endless propaganda and provocations. If you have a scintilla of common sense or a modicum of moral decency, life can become a struggle against the urge to say rude things every time the cultural elite finds some new way to offend your sensibility.

You could get fired from your job, if you just said the first thing that crossed your mind when you witness the kind of degenerate madness foisted upon our society by the so-called cultural “elite.”

You want to comment, don’t you? Have you thought about why you are feeling an urge to say something about Jari Jones? You are a decent and respectable person. You are courteous and kind. If you were just going about your ordinary daily life and had a chance encounter with Jari Jones — say, while shopping in the bakery section of Wal-Mart, or perhaps waiting in line at Church’s Fried Chicken — you would not say anything rude. Oh, perhaps you might have a few thoughts about Jari, but you would not feel tempted to say anything. Because your Mama raised you right, and you always mind your manners, don’t you?

However, the advocates of “social justice” don’t want you to be able to go about your ordinary daily life without being challenged. That is why they choose “transgressive” themes for their media campaigns, deliberately seeking to provoke your instinctive emotional reaction — triggering a response of your core brain-stem function. Even if your reaction is a crude expression of primal hostility, the marketing geniuses at Calvin Klein have achieved their fundamental objective.

Which is why they put it on a 50-foot-tall billboard in New York.