If only for the record it's perhaps worth observing
that when (as a replacement label for 'global warming')
'climate change' proved insufficiently unnerving
to suitably derange the fear-porn-worn-out normies

the psy-op operation's central rebrand command
called on all hands to help swap out the bland
utterly anodyne unsensational 'change'
for the far more disturbing words 'crisis' and 'emergency'

— got all hands on deck to help amplify the angst
and ratchet up the sense of existential urgency.