Anthony Higman #mammon linkedin.com
Are You Ready For Longer YouTube Ads?!?!?!?
Wild, Google Is Testing Rolling Out 30 Second Non Skippable YouTube Ads In Regular YouTube Campaigns. Previously These Ad Formats Were Only Available Through YouTube Reservation Buying, But It Looks Like Google Is Now Rolling Them Out As A Beta In Regular Campaigns!!
Also In This Rollout Is A Combo Of 15 Second Non Skippables And Bumper Ad Formats.
Did I Mention That To Date The 15 Second Non Skippable YouTube Ad Format Is My All Time Favorite? These Can Be Targeted To Keywords And Audiences And The User Must Watch The Ad To Get To The Content They Want To Watch.
Will They Watch 30 Second Ads? Yes, Probably!
But What About 60 Second Non Skippable's? That Might Be The Tipping Point! Only "Time" Will Tell! LOL