If you enjoyed the #1 New York Times Bestseller, Freakonomics, then prepare to go deeper into conceptual economics with Dating Up: The Hypergamy Factor. The climax of behavioral theory, research, human anecdote, and graphic novel, Cenoura takes us deeper into the theory of Sexual Marketplace Value (SMV) and goes a step further to quantify it. The use of a quirky cast of cavepeople-and question-and-answer problems based on the book's theories-takes the reader into the world of a Comicon-attending college student.

Dating Up: The Hypergamy Factor dares to address frequently debated notions of race and gender, speaking on such topics as the "80/20 Rule" as it applies to dating, the concept of hypergamy, and how evolutionary biology affects human dating decisions.