Serbia’s Market Inspectorate on Friday banned the Belgrade-based 011 Shop from selling and advertising sweatshirts and T-shirts with a slogan praising the 1995 Srebrenica massacres, which its website had been promoting online.

The Trade Ministry said that a criminal complaint had also been filed to the Serbian prosecution accusing the company of “the advertising of products that incite national, religious and racial hatred”.

The garments featured the slogan “Noz, Zica” (“Knife, Wire”) – a reference to a popular Serbian football hooligan chant at matches, “Noz, Zica, Srebrenica” (“Knife, Wire, Srebrenica”), which celebrates the mass killings of Bosniaks by Bosnian Serb forces in July 1995.
[…]
Shop 011 apologised for the incident on its Facebook page, claiming that the message on the garments had been “misinterpreted” and “taken out of context”, and that they had been withdrawn from sale.
[…]
Shop 011 advertises its garments as “Serbian street wear” for men, women and children. Some items also celebrate the Serbian nationalist Chetnik Movement and its World War II-era leader Dragoljub Mihajlovic, as well as notorious 1990s paramilitary leader Zeljko Raznatovic, alias Arkan.