"thicc" women with average and below average faces are in demand and are competing with skinny girls, and with it there came the adult influencers involving outright obese women, tall women, short women, older mature women, goths, geeks, Brazilian butt lift types, tiny flat chests, androgynous girls, even dwarfs...
Or maybe, now hear me out on this, I'm really going out on a limb here, but just maybe, guys have varying standards on what they consider "hot"? Fuck, I figured that out just from drunken conversations with my brother and friends.